For past 12 weeks we have visited a number of Zip codes and used our AI shoppers to identify winning Weekly Ads on our two metrics:

• Breadth of promo appeal (% promos on front page selected by at least one shopper)
• Depth of customer interest (% customers selecting any promo on a retailer's front page)

We know print and digital weekly ads work, but we believe that retailer advertising could work harder. Here are the top 3 reasons retailers lose the week, all of which can be avoided with DecaSIM: Insight.

In our 13th outing, we visit zip code 98109 in upscale King County, Seattle. This zip code has a population of 34,551 and its characteristics of high median income ($130k) and a high rental percentage (80%) corroborate with a youthful population - median age of residents is 32.4.

For July 4th week we are in Liberty, Missouri. As well as having the perfect name, it is also just a 250 hundred miles due east from the geographic center of the United States (Lebanon, KS). Liberty has a population of ~30,000 and is a satellite suburb of Kansas City.

Using the 23,000+ store locations we have mapped in DecaSIM: Compete , we ran an analysis using our data to see if we can work out which stores will be closed.

In our eleventh outing, we visit zip code 46204 in Indianapolis. This zip code has a population of ~9800 and its characteristics of high median income ($88k) and a high rental percentage (81%) indicate younger, white collar households.

In our 10th post we are in Montclair and Little Falls NJ area this week. Zip codes 07424, 07044, and 07043 lie 20 miles west of Manhattan. So as with last week we are within an easy commute of New York City, and all that entails.

We looked at four banners in this region, The Fresh Grocer, Shop Rite, Acme Market and Kings Food. Its head-to-head of Wakefern co-op vs Albertsons family banners.

Summary results from some requested zip codes.

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Summary results from some requested zipcodes