Our Team
Meet the passionate experts behind DecaSIM

Doug Edmonds
CEO & Founder
With 15 years of experience in retail analytics, Doug has devoted the past 5 of them to designing DecaSIM's proprietary technology.

Lasith Hansana
Lead Software Engineer
Lasith, along with his team, has built the DecaSIM applications and framework. The latest release was a major advance in our tech stack.

Loren McIntyre
VP of Ops
Loren has spent 10+ years designing and maintaining infrastructure for accelerated compute work loads. He runs our fleet of HPC clusters.

Andrew Nadin
Revenue Officer
Andrew has been working in US Grocery retail for the past 8 years, specializing in driving growth. He brings to bear is deep industry knowledge.
About Our Company
DecaSIM AI was founded with a mission to transform retail planning through innovative AI solutions. Our team combines deep retail industry knowledge with cutting-edge AI expertise to solve the most challenging problems in merchandising and planning. We believe in putting customers first and developing technology that empowers merchants, category managers and promotion planners to make data-driven decisions that drive business success.