Summary Results for WK 24
· 3 min read
Summary results from some requested zip codes.
Results for Zip Code 14618
This week the winning banner in this zip code was Whole Foods
Top items for this banner this week include:
- Red Cherries* $4.99/lb with Prime, $5.54/lb $7.99/lb
- Lobster Tails, 3-5 oz* 20% off with Prime, 11% off $7.99
- Colossal Easy-Peel White Shrimp, 8/12 ct* 30% off with Prime, 22% off $16.99/lb
- Bone-In Pork Loin Chops* 25% off with Prime, 16% off $6.49/lb Regular prices vary
- Red King Crab Split Legs and Claws* 20% off with Prime, 11% off Regular prices vary
| Banner | Most promos of highest appeal (breadth of appeal) | Highest % of customer interest (potential share driver) |
|---|---|---|
| Whole Foods | 73.33% | 81.23% |
| Wegmans Stores | 26.67% | 18.77% |
Results for Zip Code 30024
This week the winning banner on breadth of appeal in this zip code was Kroger Stores
Top items for this banner this week include:
- Bush's Best Baked Beans, Select Varieties, 15.8-16 oz 99¢ /EA With Digital Coupon
- Pork Back Ribs, Bone-In $2.99 /LB With Card
- Hillshire Farm Dinner Sausage, 12-14 oz or Ball Park Beef Franks, 14-15 oz
- Doritos, 8-10.75 oz or Cheetos, 6.5-10 oz or Ruffles, 7.25-10.25 oz
- Gatorade, Select Varieties, 28 fl oz 10/$10 With Card (Final Cost When You Buy 10)
However, Publix Ad wins the precision retail crown, securing 72% customer interest from 2 items - Corn and Asparagus
| Banner | Most promos of highest appeal (breadth of appeal) | Highest % of customer interest (potential share driver) |
|---|---|---|
| Kroger Stores | 58.3% | 16.5% |
| Fresh Market | 29.2% | 11.1% |
| Publix Stores | 12.5% | 72.4% |
Results for Zip Code 07424
This week the winning banner in this zip code was Fresh Grocer
Top items for this banner this week include:
- Green Peppers or Tomatoes on the Vine 99¢ lb.
- Canada Dry Ginger Ale Bottles 6-Pack 3 for $11
- Smithfield Bacon 3.99
- Pepsi or LIFEWTR Purified Water 1-Liter 4 for $5 when you buy 4
- Imported Provolone 9.99 lb.
| Banner | Most promos of highest appeal (breadth of appeal) | Highest % of customer interest (potential share driver) |
|---|---|---|
| Fresh Grocer | 51.02% | 50.98% |
| Shop Rite | 18.37% | 8.53% |
| Acme Markets | 16.33% | 10.13% |
| Kings Foods | 14.29% | 30.36% |