One post tagged with "insights"

For past 12 weeks we have visited a number of Zip codes and used our AI shoppers to identify winning Weekly Ads on our two metrics:

• Breadth of promo appeal (% promos on front page selected by at least one shopper)
• Depth of customer interest (% customers selecting any promo on a retailer's front page)

We know print and digital weekly ads work, but we believe that retailer advertising could work harder. Here are the top 3 reasons retailers lose the week, all of which can be avoided with DecaSIM: Insight.