Who Won The Week Pt. 4
This week we have taken a different approach. Moving into the Mid West region to see how the Albertson's Inc banner Jewel Osco performs against some local retailers alongside Aldi.
We have selected zip code 60618 in Chicago. The median household income of this zip code is $101,558 and the total population is 90,316 according to the latest census data.
Analysis of this zip code shows 4 distinct retail banners. Jewel Osco has approximately 40 stores, Aldi has over 2000 stores across the USA whereas Cermak Fresh Market and Tony's Fresh Market are much smaller with 17 and 19 stores, respectively.
| 60618 (Chicago) Banners |
|---|
| Jewel Osco |
| Aldi |
| Tony's Fresh Market |
| Cermak Fresh Market |
Map Of Chicago Showing Selected Banners in 60618
The Front Pages
This ad week is in the run up to Cinco De Mayo and there is a significant Hispanic population in neighborhoods close to this zip code. It is unsurprising to see Jewel Osco leaning heavily into this theme this week. Upon closer inspection of the other three front pages and we also see references to Cinco de Mayo.
Who Won
This week nearly half the items selected by our AI shoppers were on the front page of Tony's Fresh Market weekly ad. We have highlighted a few of the items that secured them top spot this week. Notably two items in their 3 Day Sale; Chicken Drum Sticks and Pork Backribs along side regular sale items Raspberries and Honey Chicken Wings.
A combination of knowing your audience and expertise in meat has served Tony's well this week. While Aldi's focus on reduced SKU counts serves them well from an operational cost perspective, being able to offer range and variety during important weeks is also critical if you want to 'win' the week.
Get in touch to find out how your geography and banner perform.