Who Won The Week Pt. 6
This week is a shoulder week, sandwiched between Mother's Day and Memorial Day Weekend. Retailers might try and keep some powder dry in shoulder weeks, in the anticipation of running stronger promotions when there is more money being spent on groceries. Having said that, there isn't really any downtime in retail since every week counts if you need to hit the typical +2% growth versus last year targets.
We have just added all Kroger banners as well as some strong regional banners to our map, search here for your store. For our analysis this week we have turned our attention to Sheboygan, WI, and selected just three banners: Kroger's Pick N Save, Meijer, and Festival Foods. Festival Foods is a regional banner with just 42 stores, all of which are in the great state of Wisconsin.