In our eleventh outing, we visit zip code 46204 in Indianapolis. This zip code has a population of ~9800 and its characteristics of high median income ($88k) and a high rental percentage (81%) indicate younger, white collar households.
In our 10th post we are in Montclair and Little Falls NJ area this week. Zip codes 07424, 07044, and 07043 lie 20 miles west of Manhattan. So as with last week we are within an easy commute of New York City, and all that entails.
We looked at four banners in this region, The Fresh Grocer, Shop Rite, Acme Market and Kings Food. Its head-to-head of Wakefern co-op vs Albertsons family banners.
Summary results from some requested zip codes.
Read the full post here
Summary results from some requested zipcodes
This week we hit 110 banners uploaded to our map and crossed 22,000 store locations uploaded to DecaSIM Compete. As we have seen in previous weeks, as our banner count increases we are adding banners with fewer stores. This week is no exception as we take a trip to East Meadow, NY. East Meadow, zip code 11554, is a hamlet on Long Island, NY, with population 36,806.
Read the full post here
After a big spending weekend we turn our attention to a new zip code and a different flavor of grocery retailer. With over 90 banners and 20400 locations mapped we are starting to find some real gems. Especially in the city of Newark, CA. Sitting on the eastern shores of the San Francisco Bay. It has a population of 46,000 and is within 30 miles of the headquarters of two large banners, Safeway and Grocery Outlet.
Read on to see how the retailers performed or watch a video here of the results.
For Memorial Weekend, we have headed west to the high desert of Elko, Nevada. Elko with a population of 20,800 sits on the Humboldt river and the I-80 freeway. Despite its small population, the town supports four banners, Albertsons, Raley's, Smith's and a Walmart Supercenter.
For our analysis we will exclude EDLP and smaller single-location banners, making a three horse race - appropriate for Elko's cowboy heritage. Memorial Day is a big grocery shop and retailers typically hold back some promotion budget from prior weeks in the hope that they can win larger baskets in the lead up to this weekend.