About Us

DecaSIM was founded during the late 2020 with a mission to arm physical retail with the analytical tooling and capabilities used by e-commerce and DTC brands.

We got our name from the concatenation of Deca meaning 10, as in 10x, and SIM from simulation. Our models and framework helps retailers simulate in fine detail the customer response to thousands of promotions simultaneously.

Our logo, Randall the crow, was sparked by an early customer describing our DecaSIM as being able to find 'Diamonds in the Rough'. We felt that the symbolism of a smart crow with a gem between is beak captured our goal and vision for the firm and its products.